OEM & ODM concept
OEM (Original Equipment Manufacturer) means a company (commission) which designs or develops the specifications of a product and produced by another company (trustee). ODM (Original Design Manufacturer) means a company that designs and manufactures a product as specified and eventually rebranded by another firm for sale. PUTY has more than 6 years of domestic and international OEM, ODM experience of production and cooperation, and has mature customized solutions of products and manufacturing processes.
OEM & ODM experience
Welcome to PUTY to customize the exclusive products for your brand. In this way, both to avoid the pressures of homogenous competitive within the industry, but also to improve the recognition of your companys products, and your brand effect developed at the same time. For well-known brand enterprises, this way may be the best strategy to maximise their profit. In order to reduce costs and improve competitiveness of the products, and gradually expand the products to overseas, enterprises commission local manufacturers to produce their products, and then crowned their name in the market. Because of reduced the funds occupancy of commissioned production, and the risk of market expansion, compared to their setting up shops, mergers, joint ventures, OEM occupies share capital at least for brand enterprises. It should be the best way for brand enterprises to popularize their new products, and the better choice to dominate the market in the short time.
Many world-class appliance manufacturers have changed their business model to mass customization from mass production. By OEM, brand enterprises can quickly accomplish covering in worldwide, and can also reduce the investment costs risks.
OEM is also an important way for foreign brands to open up the Chinese market. Specific approach is to provide material, sample, equipment, and then do compensation trade. With the growing trend of global economic integration, foreign brands began to enter the Chinese market gradually. These brands’ awareness, recognition is not very high in the Chinese market. They may face the problems of long period and high cost to build their own factories in China. So using the excess production capacity of existing Chinese production lines, should be a shortcut to the Chinese market.